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What is the Best Way to Include Videos in Emails

2

Sending videos via email may sound like an excellent way to distribute or share them with others – but it isn’t as straightforward as it seems. Although there are several options that you can choose from, each has limitations of its own.

Let’s quickly see some of these common options and how to use them:

Table of Contents – What is covered in this post

1 – Email Attachments

Including the video file that you want to send as an email attachment may seem like the best option at first – but it really isn’t. That is because email servers have attachment file size limitations as you can see on this list.

Suffice to say you will only be able to send videos with very small file sizes as email attachments. If the file size is too large, the video won’t arrive at its destination.

It may be possible to compress your videos to a certain degree to make the file size smaller by converting the video to a format with better compression or reducing the video bitrate. However that can only go so far, and if you reduce the video bitrate too much the quality may be affected.

Recommended: What is the Best Format to Publish Videos on a Blog

2 – Links to Videos

A more reliable option to include videos in emails is to upload your video either to cloud storage or a video sharing platform and then copy and paste the link within your email.

Some web-based email clients will automatically upload videos to the cloud this if you attempt to add attachments that are over the file size limit. For example Gmail will upload videos to Google Drive, and Outlook.com will upload to OneDrive.

If you want you could upload the video to YouTube and share the link in your email. If the recipient is using Gmail the link will appear as an embedded player.

One way that email marketers often make the links that they add look more aesthetically-pleasing is by inserting a thumbnail of the video into the email and linking from it. The thumbnail can be designed to resemble a video player with a play icon – and when the recipient clicks on it the link will take them to the video.

3 – HTML5 Embeds

In some email clients it is possible to embed videos directly into the email via the HTML5 video element. However it should be noted that the majority of email clients do not support HTML5 videos, so you will need a fallback (typically in the form of a normal link) to cater for that.

Overall although this option is an elegant one, it is also the most complicated. To use it you will need to find a webhost to host your video and then write the HTML code that is required to embed the video in your email and add the fallback.

On top of that you will need to make sure the video is in the right format, and can find out how to convert it if you click here. Simply put you may have difficulty with this option unless you have some degree of familiarity with HTML and self-hosting HTML5 videos.

4 – Which is Best?

As you can see none of the options that you can use to include videos in emails is perfect, and each one has significant limitations.

All said and done the easiest option to include videos in emails is to upload them to cloud storage or YouTube and share the link. It may not be the ideal solution, but it will ensure that your video can be viewed by the recipient.

If you prefer to use any of the other options you can certainly try however, and in some situations they may be a better fit for your requirements.

No Comments
Uncategorized

What is the Best Way to Include Videos in Emails

2

Sending videos via email may sound like an excellent way to distribute or share them with others – but it isn’t as straightforward as it seems. Although there are several options that you can choose from, each has limitations of its own.

Let’s quickly see some of these common options and how to use them:

Table of Contents – What is covered in this post

1 – Email Attachments

Including the video file that you want to send as an email attachment may seem like the best option at first – but it really isn’t. That is because email servers have attachment file size limitations as you can see on this list.

Suffice to say you will only be able to send videos with very small file sizes as email attachments. If the file size is too large, the video won’t arrive at its destination.

It may be possible to compress your videos to a certain degree to make the file size smaller by converting the video to a format with better compression or reducing the video bitrate. However that can only go so far, and if you reduce the video bitrate too much the quality may be affected.

Recommended: What is the Best Format to Publish Videos on a Blog

2 – Links to Videos

A more reliable option to include videos in emails is to upload your video either to cloud storage or a video sharing platform and then copy and paste the link within your email.

Some web-based email clients will automatically upload videos to the cloud this if you attempt to add attachments that are over the file size limit. For example Gmail will upload videos to Google Drive, and Outlook.com will upload to OneDrive.

If you want you could upload the video to YouTube and share the link in your email. If the recipient is using Gmail the link will appear as an embedded player.

One way that email marketers often make the links that they add look more aesthetically-pleasing is by inserting a thumbnail of the video into the email and linking from it. The thumbnail can be designed to resemble a video player with a play icon – and when the recipient clicks on it the link will take them to the video.

3 – HTML5 Embeds

In some email clients it is possible to embed videos directly into the email via the HTML5 video element. However it should be noted that the majority of email clients do not support HTML5 videos, so you will need a fallback (typically in the form of a normal link) to cater for that.

Overall although this option is an elegant one, it is also the most complicated. To use it you will need to find a webhost to host your video and then write the HTML code that is required to embed the video in your email and add the fallback.

On top of that you will need to make sure the video is in the right format, and can find out how to convert it if you click here. Simply put you may have difficulty with this option unless you have some degree of familiarity with HTML and self-hosting HTML5 videos.

4 – Which is Best?

As you can see none of the options that you can use to include videos in emails is perfect, and each one has significant limitations.

All said and done the easiest option to include videos in emails is to upload them to cloud storage or YouTube and share the link. It may not be the ideal solution, but it will ensure that your video can be viewed by the recipient.

If you prefer to use any of the other options you can certainly try however, and in some situations they may be a better fit for your requirements.

No Comments
Make Money Online

Why I Chose Rank Math

5

Search Engine Optimization is difficult and always will be.

That being said if you’re using the world’s most popular content management system, WordPress, this post is about to make it a lot easier for you.

Quick read: WordPress for Beginners the Ultimate Guide to Help You

And as you might have guessed, this post is all about why I chose Rank Math as my WordPress plugin and choice and have officially made it one of the first (if not the very first) plugin I install on all of my websites. Here are 6 reasons why:

Table of Contents – What is covered in this post

1. It’s fast

Everyone knows that performance matters, but few actually take the steps to make the best choices when it comes to themes, plugins and hosting for their websites. Using Rank Math helps me stay one step ahead of my competition and prevents my website from needlessly slowing down.

This is something that I’ve had to deal with on old SEO plugins for ages because they make additional database calls on every page load. Fortunately, this is one less thing I have to worry about Rank Math – it’s lightweight and fast to work with.

2. It’s fully capable of supporting 14 types of structured data

The second reason I love Rank Math is that I no longer need to turn to alternative methods of configuring schema markup for my website’s posts and pages. When installed, configuring any of 14 types Schema.org markup for your content is all possible without leaving your post editor.

  1. Article Rich Snippet
  2. Book Rich Snippet
  3. Course Rich Snippet
  4. Event Rich Snippet
  5. Job Posting Rich Snippet
  6. Local Business Rich Snippet
  7. Music Rich Snippet
  8. Person Rich Snippet
  9. Product Rich Snippet
  10. Recipe Rich Snippet
  11. Restaurant Rich Snippet
  12. Review Rich Snippet
  13. Service Rich Snippet
  14. Software/App Rich Snippet
  15. Video Rich Snippet

We won’t go into more detail about rich snippets and structured data in this post, because that’s something that would deserve an entire dedicated post (maybe something I’ll write at some point in the future). But feel free to check out Google’s post here.

No matter how experienced you are with search engine optimization and WordPress, mistakes can happen. You set up the install and think that ticking the discourage search engines from indexing this website option is a good idea because the website isn’t ready for the public yet, but then launch day comes and you forget to turn that off.

These silly, minor settings can be detrimental to the success of your website when it comes to ranking highly in search.

Thanks to Rank math this isn’t something that I need to worry about anymore because using their SEO audit and analysis feature it’s extremely easy to ensure that none of these settings are overlooked and everything is set up properly.

People often recommend running SEO audits on a relatively regular basis, like perhaps one every quarter; if not even more often than that. The frequency would also depend on the type of website you operate obviously.

If you have a one-page website that hasn’t changed in a year then there’s no reason to run audits even four times a year, whereas if you have a large website with a large number of writers, conducting an audit once a month could be considered more suitable.

4. Optimal Settings Applied On Install Automatically

While older plugins do have some of the functionality that Rank Math does, none of them actually configure the optimal settings on install.

The result of this is that most of them are left untouched by people after they’re installed resulting in a site that isn’t able to perform well – leaving the plugin untouched isn’t devastating with Rank Math because it automatically applies the best possible settings such as

  • no-indexing empty category,
  • tax,
  • and author pages which don’t contribute to your site’s overall content since they’re so thin.

5. Their team provides support that actually cares

While the likelihood of ever needing to contact support with a plugin like Rank Math is so low, it’s still good to know that they’re present, available and interested to hear what you have to say when you do reach out to them. All of which are qualities in stark contrast to what you’d get with other plugins in this space which clearly don’t allocate enough effort and time into ensuring customers are happy.

It’s one thing to know you’re in good hands when it comes to plugin support, but it’s a whole new world to be the user of a plugin with a strong, vibrant and knowledgeable community.

If you do take the advice in this post and start using Rank Math, I highly recommend joining their Facebook group because it truly is a great place to learn and get support in addition to the usual support channels.

Conclusion

If you’re entirely new to search engine optimization, I highly recommend checking out this post about SEO for newbies which will definitely help by pointing you in the right direction. Obviously, it’s important to note that an SEO plugin isn’t the be all and end all of SEO.

It certainly helps and Rank Math saves me time every single day. Everything from being able to easily implement redirections all the way to being able to configure an incredible 14 types of schema markup all without having to waste time tweaking a single line of code contributes to why I really enjoy using the plugin on my websites.

It goes without saying that the fact that they don’t charge money for features as simple as creating a redirect to deleted pages – daylight robbery (often alternatively characterized as blatant and unfair overcharging) if you ask me – is a nice plus too.

But, when the time does come which I hope it does soon, I’ll be really excited to try the paid/premium version Rank Math on my websites. If this is what the Rank Math team release in their free version, I can only begin to imagine what’s next for them!

No Comments
Uncategorized

What is the Best Way to Include Videos in Emails

2

Sending videos via email may sound like an excellent way to distribute or share them with others – but it isn’t as straightforward as it seems. Although there are several options that you can choose from, each has limitations of its own.

Let’s quickly see some of these common options and how to use them:

Table of Contents – What is covered in this post

1 – Email Attachments

Including the video file that you want to send as an email attachment may seem like the best option at first – but it really isn’t. That is because email servers have attachment file size limitations as you can see on this list.

Suffice to say you will only be able to send videos with very small file sizes as email attachments. If the file size is too large, the video won’t arrive at its destination.

It may be possible to compress your videos to a certain degree to make the file size smaller by converting the video to a format with better compression or reducing the video bitrate. However that can only go so far, and if you reduce the video bitrate too much the quality may be affected.

Recommended: What is the Best Format to Publish Videos on a Blog

2 – Links to Videos

A more reliable option to include videos in emails is to upload your video either to cloud storage or a video sharing platform and then copy and paste the link within your email.

Some web-based email clients will automatically upload videos to the cloud this if you attempt to add attachments that are over the file size limit. For example Gmail will upload videos to Google Drive, and Outlook.com will upload to OneDrive.

If you want you could upload the video to YouTube and share the link in your email. If the recipient is using Gmail the link will appear as an embedded player.

One way that email marketers often make the links that they add look more aesthetically-pleasing is by inserting a thumbnail of the video into the email and linking from it. The thumbnail can be designed to resemble a video player with a play icon – and when the recipient clicks on it the link will take them to the video.

3 – HTML5 Embeds

In some email clients it is possible to embed videos directly into the email via the HTML5 video element. However it should be noted that the majority of email clients do not support HTML5 videos, so you will need a fallback (typically in the form of a normal link) to cater for that.

Overall although this option is an elegant one, it is also the most complicated. To use it you will need to find a webhost to host your video and then write the HTML code that is required to embed the video in your email and add the fallback.

On top of that you will need to make sure the video is in the right format, and can find out how to convert it if you click here. Simply put you may have difficulty with this option unless you have some degree of familiarity with HTML and self-hosting HTML5 videos.

4 – Which is Best?

As you can see none of the options that you can use to include videos in emails is perfect, and each one has significant limitations.

All said and done the easiest option to include videos in emails is to upload them to cloud storage or YouTube and share the link. It may not be the ideal solution, but it will ensure that your video can be viewed by the recipient.

If you prefer to use any of the other options you can certainly try however, and in some situations they may be a better fit for your requirements.

No Comments
Uncategorized

Why I Chose Rank Math

5

Search Engine Optimization is difficult and always will be.

That being said if you’re using the world’s most popular content management system, WordPress, this post is about to make it a lot easier for you.

Quick read: WordPress for Beginners the Ultimate Guide to Help You

And as you might have guessed, this post is all about why I chose Rank Math as my WordPress plugin and choice and have officially made it one of the first (if not the very first) plugin I install on all of my websites. Here are 6 reasons why:

Table of Contents – What is covered in this post

1. It’s fast

Everyone knows that performance matters, but few actually take the steps to make the best choices when it comes to themes, plugins and hosting for their websites. Using Rank Math helps me stay one step ahead of my competition and prevents my website from needlessly slowing down.

This is something that I’ve had to deal with on old SEO plugins for ages because they make additional database calls on every page load. Fortunately, this is one less thing I have to worry about Rank Math – it’s lightweight and fast to work with.

2. It’s fully capable of supporting 14 types of structured data

The second reason I love Rank Math is that I no longer need to turn to alternative methods of configuring schema markup for my website’s posts and pages. When installed, configuring any of 14 types Schema.org markup for your content is all possible without leaving your post editor.

  1. Article Rich Snippet
  2. Book Rich Snippet
  3. Course Rich Snippet
  4. Event Rich Snippet
  5. Job Posting Rich Snippet
  6. Local Business Rich Snippet
  7. Music Rich Snippet
  8. Person Rich Snippet
  9. Product Rich Snippet
  10. Recipe Rich Snippet
  11. Restaurant Rich Snippet
  12. Review Rich Snippet
  13. Service Rich Snippet
  14. Software/App Rich Snippet
  15. Video Rich Snippet

We won’t go into more detail about rich snippets and structured data in this post, because that’s something that would deserve an entire dedicated post (maybe something I’ll write at some point in the future). But feel free to check out Google’s post here.

No matter how experienced you are with search engine optimization and WordPress, mistakes can happen. You set up the install and think that ticking the discourage search engines from indexing this website option is a good idea because the website isn’t ready for the public yet, but then launch day comes and you forget to turn that off.

These silly, minor settings can be detrimental to the success of your website when it comes to ranking highly in search.

Thanks to Rank math this isn’t something that I need to worry about anymore because using their SEO audit and analysis feature it’s extremely easy to ensure that none of these settings are overlooked and everything is set up properly.

People often recommend running SEO audits on a relatively regular basis, like perhaps one every quarter; if not even more often than that. The frequency would also depend on the type of website you operate obviously.

If you have a one-page website that hasn’t changed in a year then there’s no reason to run audits even four times a year, whereas if you have a large website with a large number of writers, conducting an audit once a month could be considered more suitable.

4. Optimal Settings Applied On Install Automatically

While older plugins do have some of the functionality that Rank Math does, none of them actually configure the optimal settings on install.

The result of this is that most of them are left untouched by people after they’re installed resulting in a site that isn’t able to perform well – leaving the plugin untouched isn’t devastating with Rank Math because it automatically applies the best possible settings such as

  • no-indexing empty category,
  • tax,
  • and author pages which don’t contribute to your site’s overall content since they’re so thin.

5. Their team provides support that actually cares

While the likelihood of ever needing to contact support with a plugin like Rank Math is so low, it’s still good to know that they’re present, available and interested to hear what you have to say when you do reach out to them. All of which are qualities in stark contrast to what you’d get with other plugins in this space which clearly don’t allocate enough effort and time into ensuring customers are happy.

It’s one thing to know you’re in good hands when it comes to plugin support, but it’s a whole new world to be the user of a plugin with a strong, vibrant and knowledgeable community.

If you do take the advice in this post and start using Rank Math, I highly recommend joining their Facebook group because it truly is a great place to learn and get support in addition to the usual support channels.

Conclusion

If you’re entirely new to search engine optimization, I highly recommend checking out this post about SEO for newbies which will definitely help by pointing you in the right direction. Obviously, it’s important to note that an SEO plugin isn’t the be all and end all of SEO.

It certainly helps and Rank Math saves me time every single day. Everything from being able to easily implement redirections all the way to being able to configure an incredible 14 types of schema markup all without having to waste time tweaking a single line of code contributes to why I really enjoy using the plugin on my websites.

It goes without saying that the fact that they don’t charge money for features as simple as creating a redirect to deleted pages – daylight robbery (often alternatively characterized as blatant and unfair overcharging) if you ask me – is a nice plus too.

But, when the time does come which I hope it does soon, I’ll be really excited to try the paid/premium version Rank Math on my websites. If this is what the Rank Math team release in their free version, I can only begin to imagine what’s next for them!

No Comments