“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
In other words, you will consistently create and distribute valuable content which ultimately results in sales.
Step 3: Get Visitors to Subscribe to Your Email List
Use powerful opt-ins to get people to subscribe
These include freebies people interested in your niche would gladly pay for. Give them out for free in exchange for their email address.
Not too long ago, ebooks were popular optins. Today, content marketers are moving in other directions. For example, many content marketers make videos full of tips and demonstrations and giving those out in exchange for emails.
Xoom, a PayPal Service for worldwide money transfer may be the most expected PayPal solution to move funds from other parts of the world to Africa.
Though this isn’t solving the problem of African freelancers and digital entrepreneurs receiving online paymentsv from service platforms, it allows them to receive money from family and friends.
PayPal’s Xoom allows someone in USA, Canada, Europe, etc, with a valid PayPal account to transfer money to from PayPal to Nigeria, Cameroon and other third world countries. Funds can be moved straight to Bank Account or Direct Pickup through partner agencies.
Sending money is quite easy and straight to the point:
Go to Quick Send -> Send Money tab and select the country from the list of countries covered. We are going with Cameroon for the sake of this demo
Sending $1000 from USA to Cameroon only costs $2,99. That’s amazing right? And the exchange rate isn’t inflated.
Now, you have two options to receive the funds in Cameroon:
Bank Deposit (All mojor banks supported)
Let’s move on with the Cash Pickup method:
At the moment of writing, Cash Pickup is available at Banque Atlantic, First Trust, ECPC Credit Populaire and Exchange House SARL. I know this will rapidly grow with time.
The next step is to fill out the recipient form:
Note that the recipient will need a valid ID document to receive the funds. The names you fill on this form should match names on his/her document.
NB: If you have enough funds in your PayPal Balance to cover the transaction, that will be available for use.
Some commonly asked questions addressed by Xoom:
How to receive PayPal payments in Cameroon
Can I receive PayPal payments in Cameroon
How to withdraw PayPal in Cameroon
How to open PayPal account that receive money in Nigeria
How to withdraw from PayPal to Nigeria bank account
Top up mobile Phone in Cameroon, Nigeria and Africa with PayPal
Let me walk you through the process of buying airtime for any phone Number in Cameroon (MTN and ORANGE). I don’t have Nextell this moment to try out.
Go to Quick Start -> Reload Phones
Then Select the phone country, enter the number you want to recharge or select from the list:
Xoom will automatically detect the carrier and if the number is valid. Again, this is quick and cheap. They have a flat rate of 1.49 USD per transaction to Cameroon and the maximum topup amount at the moment of writing was 19700. I don’t know if this is unique to my Xoom account.
NB: If you are running the app for the very first time, PayPal may require some authentication actions to make sure your account isn’t being pirated.
How to send money from PayPal to Pickup or Bank Account in Nigeria.
Sending money from PayPal to a recipient in Nigeria is pretty same as in Cameroon. Of course you’ll have to select Nigeria from the list of countries:
Sending $1000 to Nigeria incurs low fees of $4,99. Though this is a bit on the upper side of the charges for Cameroon, it’s still quite competitive.
Like in Cameroon, there are two methods available in Nigeria:
Bank Deposit (Deposits to all banks in Nigeria typically in minutesBanks include GT Bank, First Bank of Nigeria, and more)
If you select the Bank Deposit method, you’ll need to select the bank and enter the recipient’s account number to continue:
Load a Mobile phone in Nigeria with Xoom
This is quite as simple as Cameroon. The only difference is you have to select Nigeria as your Mobile phone country:
Enter the phone number and Xoom is going to run some checks. You have four packages to choose from:
This action to Nigeria has a unique charge of 1.99 USD
Adding Recipients to Xoom list
One of the things you may want to do is to add recipients to your account. That way, each time you want to make payment, it would be easier to pick from the list.
Go to the left menu and click Recipients and then on Add Recipient button:
Xoom Money Transfer Payment Options
There are three payment options available for Xoomers:
Xoom is a PayPal service so definitely, you can use your PayPal Balance to make payments. According to their website, “Your PayPal balance will appear as a payment option if you have enough available balance to pay for your Xoom transaction in full.”
How helpful is Xoom to Africans?
PayPal has been and it’s still the most secured Payment Processor online. However, many African countries and online entrepreneurs are left out.
The ease and PayPal security make it quite widely used. I think Xoom is their effort to safely expand to Africa and other third world countries in the money transfer industry.
As a freelancer who earns commissions on job platforms like UpWork, Fiverr,Freelancer, or as an author who sells stuffs online, you will need a valid foreign PayPal account to receive your funds. Xoom will help you move the funds to Africa at very competitive rate.
But if you have someone who wants to send you funds using Credit Card, Bank Deposit or PayPal, this is arguably the most affordable method.
For about a year now, I have been using WorldRemit to receive payments from USA and Europe. I have also received funds from PayPal through WR. Here is how it happens:
You link a valid Bank account to PayPal
Transfer funds from PayPal to the Bank Account
Then attache the Bank Account to your WordRemit Account
Move funds from your foreign Bank Account to local bank account, thanks to Worldremit
But I personally think Xoom is a serious thread to WR. The reason is at the level of charges and time. With WorldRemit, you loose a lot of money on the way. You will also need a Foreign Bank account to operate, which isn’t required with Xoom.
Do you own a legal website and are scuffling hard to drive traffic to your website? Finding potential clients and generating leads is a hard nutshell to crack.
Legal spaces have become competitive over the years, and almost every legal firm has taken a turn towards marking their online presence.
According to stats, it is believed that nearly 90% of internet users do not go to the second page; they try to get their answers from the first page itself.
Thus one can very well understand how important it is to show up on the first pages of the search engine. Owning a law firm requires one to be in possession of a website that has all the might to drive traffic to the website.
And for this, SEO plays a crucial role in marketing your website. So here are a few top on-page tweaks every law firms can consider to get a quick win over the others:
Focus on good quality content
Content is the King’, we have heard this time and again, your content quality should be good at the same time to attract potential clients. Good quality content on your website with or without SEO can work well for you and may pave your way to the top.
And, if the content is SEO optimized, then it is no less than a cherry on the cake. Thus ensure that the content material is original and stands to be useful for your viewers. Also, it should be well researched and should give ideas and knowledge without any bias.
Length of the content
We probably understand the importance of being short and sweet and ‘to the point’. But good quality content with approximate 1800 to 2000 words can take you to the top pages of the search engine.
Writing lengthy content may sometimes seem boring and monotonous, but this effort is undoubtedly going to pay you off in the long run.
When a visitor types a query on the search engine, then he/she expects to get an answer in a detailed format that can satisfy their quest. Owing to this behavior, the content should be written that can cover all the aspects of the search and quench the thirst of the curious mind.
A long piece of content can develop authority for your firm in your niche and can take your website to a higher level.
Law firm compatible keywords
Finding out the apt keywords stands to be one of the primary steps in getting your content SEO optimized. It will help your law website gain better rankings and generate the right kind of traffic to your website. The target keywords should be specific enough to attract more and more number of potential clients to your website.
To get started with this, one needs to find out the types of searches that you want your law firm to adhere with. For all the different sections of your website, you need to jot down the feasible keywords.
Further, consider adding them to your content by refining them so that it can fit well in your content. Using keyword tools can help you find the popular keywords which can take your website to the top spot on the search engines.
Keywords are undoubtedly important, but this not gives you the freedom to stuff your piece of content with keywords. This can make your content lose its value and effectiveness.
Keywords tend to be as one of the essential strategies to boost the performance of your website, and you cannot let it go for waste by unnecessarily stuffing it in between. Keywords should be inserted such that it amalgamates in the content naturally and not forcibly.
Link it right
Linking your website with high authority sites can augment the trust factor of your website. Also, it brings in success talking in terms of the SEO campaign. But you need to understand the catch for linking it right.
Appropriate linking is the key, thus linking authority websites to your page can generate some more traffic to your website and also escalates the credibility.
Do not ditch the metadata
Metadata is basically the details of your website what your website has to reveal. This information is visible on the search pages and gives a brief idea to the viewers what your website is all about.
Title tags and Meta descriptions form the integral parts of metadata. Title tags notify the users about the specifics of your website and thus it stands as mandatory to use keywords along with the location in the title tag.
The Meta description can be considered as the synopsis of all the things that are incorporated in your web pages. One can make the most out of it by including keywords and locations to make your page to the top.
A call to action statement can attract a huge number of visitors to your web page. It can boost up your website rankings and stands to be an apparent statement that can trigger your customers to get into action.
Also make sure that apart from the call to action announcement, you also list down all the ways and methods by which your customers can contact you. May it be your phone number, your address or your mail Id, display all the alternatives that your customers can choose to reach you.
These were a few on-page SEO secrets that you can implement on your website to attain success for your law firm. A brick and mortar office is not enough to get clients coming your way; you need to have an online presence as well.
I have not personally published articles on my blog here for the past couple of months. That’s because of a local project I’m working on.
However, thanks to you my active community and guest authors, my blog is still thriving.
I remember creating this article helping female bloggers aspiring to be moms with tips on how to keep their blogs active while they are away taking care of babies.
So a few minutes ago, I was just thinking on something and decided to write about it.
The point is that we are in a world of uncertainties. Everything seems to be moving on. They say “change is constant…” and that’s affecting online business big time.
A lot of things have stopped working and a bunch of new things have popped up. A few months back, Google came up with a big change and so many webpreneurs got hit. Here is my question…
What if your current business fails as a result of a major change?
Do you have any guarantee it will never fail?
Ok let me be very specific and talk to content marketers and everyone else online.
We are all depending on someone’s business to run ours. I don’t care how you see it. You are using something someone has created for its purpose:
Google for natural/sponsored traffic.
Facebook, Twitter, YouTube for social media
Pinterest for Traffic
Maybe you should go ahead and tell me in the comment box how your business is succeeding as an Island.
Oh! I see you have a huge list. Isn’t it on AWeber? It’s definitely hosted by someone. Again, those email users depend on Gmail, Yahoo, etc. At every level of your business, there is dependency.
So this makes it so risky to depend on one source of income. Your business depends on someone who, when following change will be obliged to change something that may affect your business.
I remember when I created EasyRetweet in 2011. It fully functioned on Twitter. So its success is at the mercy of Twitter. My friend from Nigeria created JustRetweet, basically cloning EasyRetweet.
By the time I sold out EasyRetweet in 2012, I was averaging $1500/m from the platform alone. But I smelled a dead rat. Twitter was beginning to breed changes.
Valentine sold out JustRetweet too. It kept doing well, generating income for the new owner. Then Twitter hit:
The JustRetweet Twitter API has been suspended and there are no chances the suspension will be lifted.
Social media platforms change their Terms Of Services and kick people’s businesses off. Google does daily changes and bring many ventures down.
These chances are taking place every day because we live in a world where change is unstoppable. So woe to you if you build and depend on a single online business.
Because change will soon affect you too. If you aren’t lucky, you may see a drop in business:
Develop a Multiple Source of Income
The only way to be financially stable is to develop multiple sources of income (MSI). Relying on a single blog could be suicidal. I don’t care what you think and say about it.
You focus on Google traffic
Pinterest traffic is your best
YouTube is like your grand ma
The simple truth is that change is coming some day and that may be soon.
You may be thinking you are 100% compliant.
But let me tell you this…
Years back, 500-word article was good food for Google. If you wrote 1000 articles then, I imaging you were king. You were probably 100% Google’s friend.
But what becomes of your 1000 articles today? You see it’s not just about being in compliance. It’s about positioning yourself for the evident change: Build different sources of income. Period!
How to build a Multiple Source of Income!
The first step at building an MSI is to make up your mind to do so and start with one. But do not engage another business until the first business is somewhat stable.
Well, you may have enough resources to run your new businesses on parallel rails. But for many, a better approach would be to take one business to a point that will be able to sponsor your next new business.
Secondly, I’m going to recommend you spread out and don’t rebuild the same business. If your first business is an SEO tool, your second should NOT be an SEO tool again. Avoid building two business on the same platform. If all your businesses are powered by Facebook, a change by the platform owners may ruin your MSI.
Investing offline is a nice way to create an excellent source of income. There are lot of business ideas for offline ventures. Don’t pour all your eggs online. Get a local business you can turn to if something goes wrong with online.
All I have been trying to tell you is online is risky. That’s because of interdependence and change. You can’t avoid any of these.
I’m not against you creating all your businesses online. Weigh the risk and decide which direction to take.
Drop a comment!
How many businesses do you have online? BTW is your blogging a real business?
SEMrush is a huge online business tool. It’s not just about Search Engine Optimization (SEO) as many believe.
It’s far beyond helping you drive natural traffic. It has all of what many top SEO tools in the market offer. On top of these, you have everything to conduct proper market research and boost your social media campaigns.
8 foolproof ways SEMrush will help grow your website income.
I’m going to break this into two sections to help your understanding.
If you are already running an online business (from selling items on shops to creating content on blogs), this is really going to be helpful.
If you are into content marketing, you are fully covered.
Let’s start with Paid Advertising with SEMrush
A – SEMrush for Paid Advertising (PPC/CPC and Display Ads)
Using SEMrush for paid Advertising will help reduce advertising cost, drive more targeted traffic, generate more sales and make more money.
PPC stands for Pay Per Click while CPC is for Cost Per Click.
These are actually saying the same thing from the advertiser’s point of view. It’s simply about driving traffic by spending on clicks generated by search engines.
The reason this is considered paid search is because your ads only show up after a search is performed with the target keyword. If the searcher now clicks your ads, you are billed per click.
Don’t get confused with Cost Per Thousand (CPM). It’s almost the same thing with the difference that the advertiser is billed per 1,000 advertisement impressions.
In CPM, weather your ads get clicked or not, once they have been displayed 1,000 times, you get billed. Now, do not ask me which is better because we ain’t talking about that in this post.
Of course we will also be looking at Display Ads on Google Display Network.
Here are different ways SEMrush helps you with paid advertising:
1 – Advertising Research
Paid advertisement is a dangerous traffic generating model. It’s also one of the most effective ways to drive targeted paid traffic, But I recommend you do not get into it until you’ve tried out SEMrush. The reasons are:
You may spend too much for few clicks
You may spend money for just no clicks
Your ads may never get seen.
You maybe putting a fight against big guns
The biggest CPC challenge is competition. And the best way forward is analyzing their strength and making use of their weaknesses. There is not better tool than SEMrush.
SEMrush is the tool you need to exploit your competitors’ ad strategies. Once you’re able to spot their strong and weak points, you’ll be able to position and improve your campaigns.
Simply sign up and go to Domain Analytics -> Advertising Research
Inputting your competitor’s domain into SEMrush will pull up their ad copies from top search engines like Google and Bing.
Here are top 9 reasons to use SEMrush for paid search:
The tool helps you monitor your rivals’ PPC activities, their ad spends and most profitable ad copy
SEMrush allows you to analyze your competitors’ AdWords and Bing Ads usage trends
With the tool, you can view examples of your competitors’ live ads
It helps you discover desktop and mobile keywords your competitors are bidding on
SEMrush will help you discover your rivals’ top performing paid keywords
It will help you see what emotional triggers your competitors are using in their ad copy
With the analysis and the data provided, you will learn your competitors’ advertising habits throughout the year
It helps you discover your main paid search competitors are
It helps you with keywords and ad texts for over 100 countries, and in more than 20 languages
From every indication, if you are already running an online business driving paid traffic, SEMrush comes handy to help you beat your competitors and driving more traffic to generate more sales.
2 – CPC Map
This is one of the most useful SEMrush features for CPC advertisers. It helps you locate the most appropriate area in different regions to advertiser your business.
By reducing your advertising budget and getting more clicks, you end up making more money. That’s exactly what the CPC Map tool in SEMrush helps you do.
If you are an advertisers running an e-commerce shop or selling some product online, you get visitors from everywhere. But how do you know the area that will be the easiest to target?
CPC Map allows you analyze your industry across different regions and compare average CPC and search volume of keywords you target. This tool provides a way to compare the costs of advertising on Google Ads across different states or regions of a country.
Let’s look at a simple example of a Cryptocurrency expert who has written a book on the subject and is willing to promote using CPC. CPC Map is going to help him get the best from his campaigns.
He has both United States of America and Canada in mind. Where does he advertise for maximum profit?
CPC Map will help him take the guesswork out of planning his advertising campaign by giving him data on the differences in costs and demand for advertising in different regions of the same country or different countries completely.
By looking at the keyword “Cryptocurrency“, you’ll see the average CPC is $1.71 in United states against $0.44 in Canada.
Let’s take another example in two states of the United States!
Keyword: Online Banking
The keyword has an average CPC of $4.14 and an average monthly search volume of 675 in Texas. The same keyword in Califonia has an average CPC of $3.54 and average monthly search of 1,070.
This suggests a higher demand for Online Banking services in Califonia, and the cost per click too is lower. Going by this, advertising in Califonia could be a better choice.
This is paid ad model that allows you to show your ads on websites, apps or social media through banners or other ad formats made of text, images, flash, video, and audio. Once your ads show up on these sites, you are charged per click or thousand impressions.
SEMrush’s Display Adverting module is what you need to stand out and outrun your competitors. It’s what you need to analyze the ad texts and banners your competitors are using so as to come up with more engaging campaigns.
Here are a couple of things you can do with this module:
Find new publishers to enhance your media buying strategy
Analyze the landing pages from your competitor’s campaigns and pull out details to help ameliorate your campaigns.
Analyze Google Display Network campaigns in up to 46 countries
Analyze image ads, text ads, and HTML ads
The tool allows you to copy and adapt your competitor’s best ads to match your specific needs, then export and import them to your Google Adword campaigns.
If you’ve been into PPC advertising, you’ll agree with me that one of the daunting tasks to deal with is writing copies and headlines for a campaign but SEMrush’s Ad Builder takes a huge junk of the work off your hands.
The simple truth is that there is someone doing better than you in your business. That’s your competitor and a simple way to just clone what works for them will be highly appreciated.
But there are two big problems:
How do you know what’s already working for your competitors
How do you easily copy and paste to make it work for you.
SEMrush comes with a feature (the Ad Builder) that completely does this in 3 simple steps:
Step 1: Enter your competitor’s domain and let the tool pull up their campaigns for you.
Step 2: Convert your competitor’s campaigns into templates for further use.
Step 3: Add tweaks and adapt the campaigns according to needs
Step 4: Export your ads and import into Google Adword Account
These are 4 different ways SEMrush can help your paid ads spend less, drive more traffic and make money money from your websites.
Let’s look at other ways this tool can help you generate more income online.
B – SEMrush for Content Marketing and income generating websites
Content marketing is a big money making channel. But it’s also highly competitive and tricky. That’s while a tool like SEMrush isn’t to be taken lightly.
There are three main areas when it comes to making money with content:
Driving traffic to sell your own products
Driving traffic to promote other products and earn commissions
Driving traffic to sell ad space.
All revolves round driving relevant traffic and monetizing correctly. In section A above, we saw more about driving paid traffic to increase sales. Let’s now look at some areas in SEMrush that help you drive natural traffic and make your website a real income generator.
5 – Site Audit
You can’t make money from a site that’s not healthy. Given that the main source of free traffic that makes money is Google search, a website with crawling issues will definitely be relegated on SERPS, thereby reducing its traffic and money making power.
The Site Audit tool is a bundle of SEO suite, providing advanced and user-friendly features to give your site the best health status that accommodates search spiders and boost ranking.
SEMrush’s Site Audit Tool helps in many areas of SEO:
HTTPS security protocols
JS and CSS errors
The tool helps in detecting technical issues and makes suggestions that help to get rid of problems preventing you from getting more traffic to your website.
SEO seems complex but it’s really not. You’ll hear or read about Technical SEO, Mobile SEO, On Page SEO and Off Page SEO.
While the Site Audit tool mentioned above deals with the Technical and Mobile SEO of your site, the On Page SEO Checker tool handles your site’s On Page SEO.
This is generally more about Content SEO. It’s about your page structures, semantics, content length, keyword stuffing and links.
The way this functions is mind-blowing. You just need to enter your domain name and the tool will analyse the pages and pull out a report with several levels of recommendations based your current ranking and competition.
The best source of free traffic that translates to income is Search Engine. Period!
But creating articles that rank on top of SERP is increasingly becoming a problem to deal with. Search engines are changing their algorithms consistently without your consent.
Years back, keyword optimization was the On Page SEO focus. But today, it’s no longer relevant. We hear more of semantic optimization, which I believe will change soon too.
However, with SEMrush’s SEO writing Assistant, if you are a creator keen on writing content with SEO in mind, you’ll going to find a very much welcome assistant. It gives you the ability to check the SEO potential and originality of a piece of content in real-time.
Available for WordPress and Google Docs users, it stands out the writer’s most flexible SEO content analyzing tool.
There are two major ways this tool can assist you create SEO friendly content:
1 – Help analyze your content as you write on. These are on areas including Overall score, Readability score, Recommended keywords, Target keywords, Tone of voice, Plagiarism, Linking.
2 – Give you winning content ideas based on given keywords: In this scenario, you’ll have to provide the keyword you want to optimize for. Next, the tool will analyze content on the Google’s top 10-ranking pages for your target keywords. Finally, you’ll receive recommendations on how to create SEO-friendly content.