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What is Content Marketing and Why Does it Matter?


What is Content Marketing

Much has been made about finding and appealing to your target audience.

How can you find them?

Why, through content marketing, of course!

What is Content Marketing?

According to the Content Marketing Institute,

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

In other words, you will consistently create and distribute valuable content which ultimately results in sales.

Content marketing is so important, there’s actually a Content Marketing Institute.

The best part: This post will tell you how to be a successful content marketer in 4 easy steps.

It gets even better: These tips are free.

By the end of this post, you will know how to follow the 4 steps of the content marketing funnel:

  1. Create great content.
  2. Promote so people will come.
  3. Get them to subscribe with a free incentive or free incentives.
  4. Market effectively.

When you’re done reading, you will also know how to generate business to consumer (B2C) income.

What is B2C Marketing?

Business to consumer marketing refers to the process in which you promote your content, products, and services, to individuals rather than companies.

Recommended: 20 tools to effortlessly manage your Content Marketing (SEO, PPC, SM)

4-Step Content Marketing Funnel

Step 1: Create Great Content

You need to be an authority in your niche.

This means your post need to outshine your online competitors.

Google your keyword.

How many tips does the Number 1 post on Google have?

Make your number of tips longer.

Are you ready for the rule? Brace yourself.

The 10X rule says to make your number of tips 10 times longer than your competitors.

How many words does the Number 1 post for your keyword on Google have? Make yours longer.

With a post so packed with information, people will click your post over your competitors.

Don’t ignore what people see in search engines after your headline which contains the number of tips.

They see the meta description.

Are your tips free? Say so. Is your information current? Will your “hacks” help people now? Tell them.

Moz offers a powerful tool that enables you to see your competitors’ meta descriptions and keywords.

If you download the MozBar, a Chrome extension, you get unlimited queries.

Recommended How to Strengthen Your Brand’s Content Marketing Strategy

Step 2: Promote Your Post

I recommend you promote your posts at websites with a high Domain Authority ranking.

All these blog submission sites allow self-promotion and have high Domain Authority rankings.

Not only will your content get exposure to new audiences, but you will also get a link from a site with a high Domain Ranking which boosts your SEO.

Google has announced starting the spring of 2020, nofollow links will carry more weight than they used to.

content marketing

Step 3: Get Visitors to Subscribe to Your Email List

Use powerful opt-ins to get people to subscribe

These include freebies people interested in your niche would gladly pay for. Give them out for free in exchange for their email address.

Not too long ago, ebooks were popular optins. Today, content marketers are moving in other directions. For example, many content marketers make videos full of tips and demonstrations and giving those out in exchange for emails.

So many videos making tools are free, this is cost-effective for you. You don’t need a budget.

However, you do need a tool to collect emails.

You may have to do some research to find a way to collect emails that fits your needs and budget.

For years, I happily used Rapidology. Rapidology is free.

Step 4: Make money!

It’s time to sell your products and services to your new subscribers.

The best part: Once you sell your new readers your product or service, you can upsell.

For example, my business partner is currently giving away a free course. This freebie only contains a small fraction of the course’s information.

This sneak preview is meant to entice the subscriber into going for the upsell– signing up for the paid course.

Conversely, if someone reports they can’t afford your paid product or service, offer them a down-sell.

This happened to me recently.

A reader wrote to me explaining she needed blog coaching but couldn’t afford my hourly rate.

Since she wanted coaching in the area of blog monetization, I offered her the link to my monetization resources available online at Amazon. She wrote that she was more than grateful.

How to Market to Your New Subscribers

I cannot stress enough the importance of your email list.

Once you own people’s emails, they are yours to do with what you please. For example, you can send them updates on product developments, limited-time discounts, and of course, your website content.

Always keep the emails you generate confidential. This will work toward building trust in your readers. People give their money to people they trust.

Another way to market to your readers is through the email subject line.

This is pivotal to getting them to open the emails.

Michelle Schaeffer has a free tool, Hook, Line, Dynamic that will write your email subject lines for you.

An effective method I use is to Google “Best Email Subject Lines” and to tweak those.

If you sell a product or service with a limited-time offer, make sure you write that in the subject line.

The best subject lines convey a sense of urgency.

Have you heard of the FOMO acronym? You should appeal to people’s Fear of Missing Out.


In the subject line write “On sale now,” “This week only,” “Limited time offer,” and so forth.

Wrapping Up These Effective Content Marketing Hacks

In closing, these tips are easy, free, and actionable.

This post contained two actionable lists: The first explained how to follow the steps of the content marketing funnel to boost your email list and make sales.

The second list of tips explained how to get people to open your emails.

Use the tips in both action plans to have a more traffic-filled and profitable 2020.

Thanks for reading. Drop a comment and let me know what you think.

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blog blogging Make Money Online

[ Xoom ] Send Paypal Payments to Cameroon, Nigeria, Africa, easily!


send money from paypal balance to africa

Xoom, a PayPal Service for worldwide money transfer may be the most expected PayPal solution to move funds from other parts of the world to Africa.

Though this isn’t solving the problem of African freelancers and digital entrepreneurs receiving online paymentsv from service platforms, it allows them to receive money from family and friends.

PayPal’s Xoom allows someone in USA, Canada, Europe, etc, with a valid PayPal account to transfer money to from PayPal to Nigeria, Cameroon and other third world countries. Funds can be moved straight to Bank Account or Direct Pickup through partner agencies.

Create A Free Xoom Account

How to receive PayPal Payments in Cameroon, Nigeria and other Not-covered countriesClick To Tweet

Transfer PayPal Funds to Cameroon for instant Picktup

If you are out of Cameroon and you’d like to make secured money transfer to Cameroon (from your PayPal Balance) without risk of compromising your Card data, you’ve got to try out Xoom.

The advantages are many:

  • Low fees
  • Recipient can pickup anywhere in Cameroon
  • You can make direct Bank Deposit to all Banks in Cameroon
  • Transfer is quick and secured

First, go open a free Xoom account here. Signup using existing PayPal Account or use email.

Sending money is quite easy and straight to the point:

Xoom money transfer

Go to Quick Send -> Send Money tab and select the country from the list of countries covered. We are going with Cameroon for the sake of this demo

Send PayPal Money To Cameroon

Sending $1000 from USA to Cameroon only costs $2,99. That’s amazing right? And the exchange rate isn’t inflated.

Xoom Cash Pickup

Now, you have two options to receive the funds in Cameroon:

  1. Bank Deposit (All mojor banks supported)
  2. Cash Pickup.

Let’s move on with the Cash Pickup method:

cash pickup from any agency

At the moment of writing, Cash Pickup is available at Banque Atlantic, First Trust, ECPC Credit Populaire and Exchange House SARL. I know this will rapidly grow with time.

The next step is to fill out the recipient form:

Xoom recipient form

Note that the recipient will need a valid ID document to receive the funds. The names you fill on this form should match names on his/her document.

NB: If you have enough funds in your PayPal Balance to cover the transaction, that will be available for use.

Some commonly asked questions addressed by Xoom:

  • How to receive PayPal payments in Cameroon
  • Can I receive PayPal payments in Cameroon
  • How to withdraw PayPal in Cameroon
  • How to open PayPal account that receive money in Nigeria
  • How to withdraw from PayPal to Nigeria bank account

Top up mobile Phone in Cameroon, Nigeria and Africa with PayPal

Let me walk you through the process of buying airtime for any phone Number in Cameroon (MTN and ORANGE). I don’t have Nextell this moment to try out.

top up momo with PayPal

Go to Quick Start -> Reload Phones

Then Select the phone country, enter the number you want to recharge or select from the list:

reload mobile phone with PayPal

Xoom will automatically detect the carrier and if the number is valid. Again, this is quick and cheap. They have a flat rate of 1.49 USD per transaction to Cameroon and the maximum topup amount at the moment of writing was 19700. I don’t know if this is unique to my Xoom account.

NB: If you are running the app for the very first time, PayPal may require some authentication actions to make sure your account isn’t being pirated.

How to send money from PayPal to Pickup or Bank Account in Nigeria.

Here is how to withdraw from PayPal to Nigeria Bank AccountClick To Tweet

Sending money from PayPal to a recipient in Nigeria is pretty same as in Cameroon. Of course you’ll have to select Nigeria from the list of countries:

sending PayPal money to Nigeria

Sending $1000 to Nigeria incurs low fees of $4,99. Though this is a bit on the upper side of the charges for Cameroon, it’s still quite competitive.

Like in Cameroon, there are two methods available in Nigeria:

  • Bank Deposit (Deposits to all banks in Nigeria typically in minutes Banks include GT Bank, First Bank of Nigeria, and more)
  • Cash Pickup

If you select the Bank Deposit method, you’ll need to select the bank and enter the recipient’s account number to continue:

PayPal bank deposit

Load a Mobile phone in Nigeria with Xoom

This is quite as simple as Cameroon. The only difference is you have to select Nigeria as your Mobile phone country:

load a phone in Nigeria

Enter the phone number and Xoom is going to run some checks. You have four packages to choose from:

load mobile phone in Nigeria Xoom

This action to Nigeria has a unique charge of 1.99 USD

Adding Recipients to Xoom list

One of the things you may want to do is to add recipients to your account. That way, each time you want to make payment, it would be easier to pick from the list.

Go to the left menu and click Recipients and then on Add Recipient button:

add recipients to Xoom

Xoom Money Transfer Payment Options

There are three payment options available for Xoomers:

  • Bank Account
  • Credit Card
  • PayPal Balance

Xoom is a PayPal service so definitely, you can use your PayPal Balance to make payments. According to their website, “Your PayPal balance will appear as a payment option if you have enough available balance to pay for your Xoom transaction in full.

How helpful is Xoom to Africans?

PayPal has been and it’s still the most secured Payment Processor online. However, many African countries and online entrepreneurs are left out.

The ease and PayPal security make it quite widely used. I think Xoom is their effort to safely expand to Africa and other third world countries in the money transfer industry.

As a freelancer who earns commissions on job platforms like UpWork, Fiverr,Freelancer,  or as an author who sells stuffs online, you will need a valid foreign PayPal account to receive your funds. Xoom will help you move the funds to Africa at very competitive rate.

But if you have someone who wants to send you funds using Credit Card, Bank Deposit or PayPal, this is arguably the most affordable method.

How to send funds from PayPal Balance to Nigeria, Cameroon and other African countriesClick To Tweet

Xoom Vs WorldRemit

For about a year now, I have been using WorldRemit to receive payments from USA and Europe. I have also received funds from PayPal through WR. Here is how it happens:

  • You link a valid Bank account to PayPal
  • Transfer funds from PayPal to the Bank Account
  • Then attache the Bank Account to your WordRemit Account
  • Move funds from your foreign Bank Account to local bank account, thanks to Worldremit

But I personally think Xoom is a serious thread to WR. The reason is at the level of charges and time. With WorldRemit, you loose a lot of money on the way. You will also need a Foreign Bank account to operate, which isn’t required with Xoom.


Go try out Xoom here

Let me know what you think about Xoom for money transfer and PayPal payment

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blogging Make Money Online

How to make money blogging in 2020 – Anything new?


One common question I get from starters is how bloggers make money blogging.

Of course there are many ways to make money online but note that blogging is a sustainable online business not a get rich quick scheme.

2020 is here. Are there new things? Are the old methods still working?

Starting a blog isn’t the issue here. But how to make money blogging is what keeps many online money makers very busy.

People get so passionate about seeing some form of earnings reports from their blogs. If you have a blog, you can make money from it – bloggers make $10,000 and more.

I’m not ignorant that most people who want to generate income blogging start off on a wrong footing. They begin with the money making drive as their foundation.

That always is wrong as the money will need some bit of work to start coming in. If you were taught to think it’s a quick game, chances are you will be defeated.

Now, there is so much polluted materials out there that can get you fooled if you are not vigilant. Making money online is a real business not a game.

How to make money online blogging in 2020+

In as much as the question on how bloggers make money looks very basic, there are lots of folks out there tearing their hair not knowing what to do or where to start.

I have had several friends on Facebook tell me please Enstine, take a look at my blog and help give me  tips on what to do to start making money.

I want us to understand here that while your blog is a massive passive income generator and a huge channel through which much can be tapped, there are a couple of opportunities off the blog.

As a blogger, there are several ways to make money blogging. Let me first of all underline here that as time goes on, new money making opportunities are popping up from here and there. However, there are standard ways to make money as a blogger.

In recent times, we’ve seen the rise of Cryptocurrencies and Blockchain. This has ushered in a couple of new ways bloggers make money with their blogs or additional ways to make extra money for folks who want to make money  from home.

-> Recommendation: 18 top bloggers reveal how they make money blogging

I want to approach this question from two angles. I’m sure this will make us really understand where we are going:

A – How to make money blogging directly on your own website.
B – How to Make money off your blog

A – How bloggers make money blogging on their blogs

Let’s look at different ways your blog can directly generate income for you. That means without the blog you cannot make money using these methods.

First, here are a couple of things to handle before the money making moves. You may want to make sure your blog is hosted by a highly recommended host. Avoid free hosting that can break your business.

Give your blog a pro look and feel. Don’t pick free themes to dabble with. I know it’s always difficult to cut the right choice. But for travel bloggers who blog on WordPress, you may want to pick one of these WordPress Travel Blog Themes. Otherwise, Thrivethemes if you ask me will give you the best pro themes

Ok so let’s see the different ways to bloggers make money blogging on their blogs. Many bloggers Make a living just by following these money making tips to monetize properly.

-> Advertising

Advertising is really a cool way bloggers make money on their blog. I want us to further break this down so we get a clearer picture;

1 –  Advertise your own products:

Now this is surely more straight forward. If you are an author, your blog will be a great avenue to advertise your own products.

To boost sales, you may want to cut down prices or offer special discount to your blog readers. So you find out you can Make money selling your own products on your blog.

2 – Advertise Affiliate products:

I often say you don’t need to be an author to make money online. Affiliate products are products that pay you a commission per sale.

What happens here is simple. You may want to sign up platforms like ClickBank, Commission Junction, JVZoo, etc and get products that you know can pay pretty good commissions. For the most part, you’ll get banners and other sales tools to use on your blog while you make the money.

While the commission share is attractive, you have to rather focus on the relevance of the product to your target readership.

Many bloggers earn cash and make good money or generate six figure income simply focusing on affiliate marketing.

3 – Google Adsense Ads:

Google Adsense is one of the excellent pay per click ad networks and an important source of income. However, I often advise bloggers not to be in a hurry.

The downside of this advertising model is simply that it takes your visitors away from your blog so quickly. Google does not allow publishers control over how to set the target window of Adsense links.

That means visitors who click the Adsense links will be completely taken away from your blog and that’s not want we want as bloggers.

We want our visitors to hang around our blog for as long as possible to increase time on site and maybe reduce bounce rate. Anything that does not favor this should seriously be given a second thought.

Google has recently come up with the AutoAds feature which in my opinion goes a long way to auto-optimize and displace more targeted creatives and ads to your readers. While popular opinion holds that this feature can increase earnings by up to 10%, I have personally experienced more.

4 – Sell banner space:

Now, this is another winner! Nevertheless, be careful not to make your blog stuffed with banners. You can make a decent monthly income selling different banner spaces on your blog.

The more your blog traffic, the more impressions you get per portion and the more you can charge.  Some blogs charge up to $1000/month per 125×125 ad space.

5 – Sell links on posts: 

This is another exciting way bloggers make money blogging. However. it makes you an enemy to search engines. Google seriously frowns against link sales  so you do this at your own risk.

A quick tip will be to make the link a nofollow so you don’t pass on the juice to the buyer’s url. Doing this will reverse your income opportunity as advertisers who buy links are often more interested in the link juice.

6 – Special events:

Some bloggers with very popular blogs get paid huge sums to announce special events on their blogs. This may go along with special videos aimed at spreading more information about the event.

7 – Publishing paid guest articles:

Guest posting is a common activity in blogging where bloggers develop content for other blogs. While some bloggers scramble to have free articles published on their blogs, others charge for it.

There are platforms today where you can meet advertisers who are ready to pay you to have their articles on your blog. Some folks start a blog and make huge online income with paid guest post.

– > Product reviews

Product reviews is another income channel that brings in quite handsome amounts of earnings. There are two ways bloggers make money blogging and reviewing products:

8 – a) Paid product reviews:

This is quite simple! Product owners pay you a certain amount of money to have you write a review post about their products. In this case, you get paid once and how much money you make depends on your blog traffic.

NB: Due to the fact that Google frowns at paid dofollow links, you have to be careful with this option.

9 – b) Affiliate product reviews:

Bloggers may not want to sit back and wait for vendors to pay them before creating a review post. Another smart step is to review relevant high converting products on their blogs and link to them (these products) on their affiliate links.

Any sale that is made through that review post generates commission. The beauty here is that this will keep generating commissions for as long as the post gets traffic (referral and/or search engine).

B – How bloggers make money blogging off their blogs

Now as a blogger, there are many other ways to make money online. Let’s see some of the things you can do outside your blog and earn some money;

10 – Paid to speak at events:

Most bloggers with authentic success stories are speakers during blogging events. Of course, they get paid to speak on specific topics and share their knowledge with participants. That’s another way big or pro bloggers make money.

11 – Paid to set up blogs:

If you have a little knowledge in setting up a blog, you can always have business. New blogs are published daily so one of the ways to make money as blogger is help beginners set up their blogs for a fee

12 – Paid to guest post on other blogs:

I mentioned above that you can charge a fee for content posted on your blog by other bloggers or SEO firms. In the same manner, you can be paid to post content on other blogs. That’s how it works.

In this post, I show you how I was paid $100 per post I submitted to another blog. There are several of such opportunities where you are paid to submit content

13 – Paid to mentor:

It’s becoming increasingly clear that to succeed online, you need a mentor else you’ll have to learn the hard way. Another most successful bloggers get paid to coach younger bloggers to success.

14 – Contest and Win:

There are many cash prize contests and giveaways online today. All you need is enter, follow instructions and you could just be a winner. For the most part, bloggers make use of their blogging power to earn more points and stand a better chance to win.

15 – Paid to Tweet:

To be a successful blogger, you have to be active on social media. Bloggers with a considerable social media base get paid to tweet to their followers on Twitter. This also goes for Facebook.

Bonus – Make money on the internet

If you are a successful blog with an active community, they are going to always be some unthinking ways to generate income.

1 – Give help to companies and authors

I was recently contacted by an affiliate company to help them recruit affiliates to promote their new products. This earned me up to 50$ per qualified affiliate. This was a profitable deal as the product in question was super targeted to my audience. While promoting the product as an affiliate, I made more money recruiting more affiliates for the author.

2 – Focus on recurring income products

Many successful bloggers make money blogging by promoting affiliate products that pay recurring commissions. In this option, you generate the sale once but earn from month to month.

This is typical of a membership platform where the clients pay periodically to renew their memberships. Each time they are re-billed for account renewal, you earn your commissions.

Smart and savvy bloggers who understand the money making game and want to work less and earn more would focus on promoting this class of products to consistently generate affiliate sales.

3 – Get paid to take surveys

Another quick way for bloggers to earn extra money is to signup to paid survey sites. On these sites, you simply get paid to take surveys while working from home.

Some survey companies are not credible. They advertise paid surveys but at the end, you don’t just make any money taking taking online surveys with them. So do your due diligence and avoid scams

4 – Many other ways to make money on the internet

You can take blogging as a full time job. There are blogging related activities that open up other easy ways to make money. Many bloggers are freelance writer. As there is much freelance work out there, freelance writing is a quick addition to your income streams.

You can easily get jobs on platforms like Odesk, freelancer, Fiverr, Amazon mechanical turk, etc. Most of these paid your earnings straight to your Paypal account.

How to boost your income.

The amount money you make from your blog depends on a number of factors, one of which is targeted traffic. With a proper monetizing  strategy, the more relevant traffic you get, the more money you make. As a result of driving traffic from search engines, you will constantly receive attention from advertisers.

Focus on getting more traffic to your blog from search engine optimization,  social media and blog community sites like BlogEngage, BizSugar and a couple of others.

Now, there is no way to make money fast as a blogger. Like many top money making bloggers like Pat Flynn, John Chow, etc, you need to work hard and give yourself time to build the business up.

Many bloggers take blogging as a part time job but if your blog is your main income stream, then you have treat it more seriously. To make money on the Internet with Internet Marketing and blogging isn’t about free money

Now, I know you are interested in how bloggers make money blogging. That’s why you read this post to this last paragraph. So share your thoughts with me in the comment box below.

Are you a blogger? Do you make money blogging? What are the challenges your are facing in this activity? There are endless ways to make money online. Let me know what you think.

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blog Make Money Online SEO

Law Firms Can Find Quick Wins from Lawyer SEO with On-Page Tweaks

Law Firm SEO Tips

Do you own a legal website and are scuffling hard to drive traffic to your website? Finding potential clients and generating leads is a hard nutshell to crack.

Legal spaces have become competitive over the years, and almost every legal firm has taken a turn towards marking their online presence.

According to stats, it is believed that nearly 90% of internet users do not go to the second page; they try to get their answers from the first page itself.

Thus one can very well understand how important it is to show up on the first pages of the search engine. Owning a law firm requires one to be in possession of a website that has all the might to drive traffic to the website.

And for this, SEO plays a crucial role in marketing your website. So here are a few top on-page tweaks every law firms can consider to get a quick win over the others:

Focus on good quality content

Content is the King’, we have heard this time and again, your content quality should be good at the same time to attract potential clients. Good quality content on your website with or without SEO can work well for you and may pave your way to the top.

And, if the content is SEO optimized, then it is no less than a cherry on the cake. Thus ensure that the content material is original and stands to be useful for your viewers. Also, it should be well researched and should give ideas and knowledge without any bias.

Length of the content

We probably understand the importance of being short and sweet and ‘to the point’. But good quality content with approximate 1800 to 2000 words can take you to the top pages of the search engine.

Writing lengthy content may sometimes seem boring and monotonous, but this effort is undoubtedly going to pay you off in the long run.

When a visitor types a query on the search engine, then he/she expects to get an answer in a detailed format that can satisfy their quest. Owing to this behavior, the content should be written that can cover all the aspects of the search and quench the thirst of the curious mind.

A long piece of content can develop authority for your firm in your niche and can take your website to a higher level.

Law firm compatible keywords

Finding out the apt keywords stands to be one of the primary steps in getting your content SEO optimized. It will help your law website gain better rankings and generate the right kind of traffic to your website. The target keywords should be specific enough to attract more and more number of potential clients to your website.

To get started with this, one needs to find out the types of searches that you want your law firm to adhere with. For all the different sections of your website, you need to jot down the feasible keywords.

Further, consider adding them to your content by refining them so that it can fit well in your content. Using keyword tools can help you find the popular keywords which can take your website to the top spot on the search engines.

Recommended: SEO for newbies: How to rank as a noob, even if you are idiot! no insult.

Do not simply stuff

Keywords are undoubtedly important, but this not gives you the freedom to stuff your piece of content with keywords. This can make your content lose its value and effectiveness.

Keywords tend to be as one of the essential strategies to boost the performance of your website, and you cannot let it go for waste by unnecessarily stuffing it in between. Keywords should be inserted such that it amalgamates in the content naturally and not forcibly.

Link it right

Linking your website with high authority sites can augment the trust factor of your website. Also, it brings in success talking in terms of the SEO campaign. But you need to understand the catch for linking it right.

Appropriate linking is the key, thus linking authority websites to your page can generate some more traffic to your website and also escalates the credibility.

Do not ditch the metadata

Metadata is basically the details of your website what your website has to reveal. This information is visible on the search pages and gives a brief idea to the viewers what your website is all about.

Title tags and Meta descriptions form the integral parts of metadata. Title tags notify the users about the specifics of your website and thus it stands as mandatory to use keywords along with the location in the title tag.

The Meta description can be considered as the synopsis of all the things that are incorporated in your web pages. One can make the most out of it by including keywords and locations to make your page to the top.

Recommendation: How Meta Description affects your SEO ( Whip your CTR up )

Mandatory call to action statement

A call to action statement can attract a huge number of visitors to your web page. It can boost up your website rankings and stands to be an apparent statement that can trigger your customers to get into action.

Also make sure that apart from the call to action announcement, you also list down all the ways and methods by which your customers can contact you. May it be your phone number, your address or your mail Id, display all the alternatives that your customers can choose to reach you.

Bottom Line

These were a few on-page SEO secrets that you can implement on your website to attain success for your law firm. A brick and mortar office is not enough to get clients coming your way; you need to have an online presence as well.

So, hiring can be your best bet to get these SEO strategies implemented to find the potential clients to catch up with you.

Potential clients are the ones who can earn you bread and butter; thus, every law firm needs to find out the best possible ways to attract them to your brand.

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Make Money Online

SEO Marketing Services for Cosmetic Surgeons (5 tips to boost SEO)

If you are a plastic surgeon then you might probably understand that it is quite difficult to attract new clients.

Most probably the best advertising of your service you have is through word of mouth from clients whom you had successfully performed procedures with. But many potential patients or clients would prefer self-refer.

When things like that happen and with the progress technology nowadays, the prospective patients will usually use the internet to search for plastic surgeons near them or the best plastic surgeons – or whatever their search would be like.

To ensure that you will appear in the top search results, you will need a good SEO. SEO ensures that your website will appear in the top searches and will have increased traffic; this is discussed thoroughly in this Wikipedia article. To ensure a good SEO you will need to satisfy the necessary elements.

1 – Choose Your Keywords

Make a list of keywords that best describe the services you have to offer, such as, “tummy tuck”, “facelift”, and others. Think about what your keywords would be, phrases or words prospective clients would use to search for plastic surgeons with the services you offer.

Begin building your keywords by listing down your services and use a keyword planner to make a volume search for the keywords you listed down. Make sure your keywords are targeted and specific.

  • Buyer Intent Keywords

For effective use of SEO, use keywords that are specific and relates to a buyer’s intent, like for example, “breast augmentation in Florida”, “breast implants in Florida”, and others. These should narrow down people who already have the intention to have these kinds of procedures and are already trying to find someone who can perform them. These are those who are already in the end of their journey in sales – they are ready to become your clients or your patients.

When you already have completed the list make sure that your intent-related list is prominently featured in your website – in your landing pages, headers, and homepage.

  • Prospects in the Middle of Their Sales Journey

There are also those prospective clients that are still undecided and in the middle of their journey. This is when they are still looking for possibilities and information. Keywords such as, “importance of breast implants”, “benefits of a tummy tuck”, “recover after a facelift”, and others.

Think of all the possible inquiries a client would have when she is still in between deciding and finally having the procedures done.  Always make sure though that in every landing page, a good content is readily present because not only keywords are important in SEOs but also quality content of the website.

Recommended: Semantic SEO 2019! How to boost SEO results without extra Backlinks!

2 – Enhance Your Listings

Use the targeted and specific keywords in all your platforms or all your internet presence. If you have Twitter or Facebook, for example, make sure that the keywords you listed are mentioned there – in the description, in headers, in posts, and even on comments.

3 – Links and Citations

Links: Rankings always depend on the backlinks from trusted and known websites. Building a relationship online and offline is important. The more authoritative website links you will have in your website the more trustworthy you website will be.

Recommended: Warning! Toxic Backlinks are ruining your SEO. How to remove them easily.

Citations: Citations are online directories where your business name, address, and phone (NAP) are listed. Make sure that your NAP is the same and identical in all listings.

Recommended: How Citations Inconsistency affects Local SEO!

cusmetic SEO

4 – Get Reviews

You ask patients to leave comments and feedback after you have done them the procedure they needed.  They can mention your care and how professional your staff is or even discuss their experiences and the results, if they would like to.

These reviews will inspire or encourage potential patients to try or avail your services. It will also make Google know that you are legit.

5 – Track Results

Find out if your SEO is working effectively for you and getting you the desired results, and identify areas of improvement. To be able to know this, you have to track your results.

Rankings: You can use a freeware to do this or a paid tool if you want to dig deep into your data.

Traffic: You can use Google search for this and look out for trends.

Conversions: How many of the searches resulted to actual clients? Keep track of these and incorporate changes or revisit and improve your keywords as necessary.

Take a leap ahead in this “online completion” by coming up with the cosmetic surgeon SEO services that is best for your kind of services. It will take a few months to see actual effects of these SEOs, but once traffic starts to come in, there is no stopping.

Eventually, you will have the results you expect and more new clients will find you and that would eventually result to increased sales.

I hope this has been a helpful article. Let me know what you think in the comment box

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