What is the relationship between your Pageviews and the amount of money you make from your blog?
Do more Pageviews correlate with more money from your blog?
If your answer is yes, how then do you get more Pageviews to make more money?
To properly answer these and many more related questions, I’m going to briefly touch on some different ways to make money as a blogger.
For a more detailed list on how to generate income from your blog, I want to quickly ask you to read this article where I wrote about 15 different ways bloggers make money.
What is a Pageview?
A pageview, sometimes referred to as pageview hit, page tracking hit, is an instance of a page being loaded or reloaded in a browser.
When you landed on this page, you generated a pageview for this blog. If because of some reasons you hit the reload or refresh key, another pageview will be created. If you click to another page on this same blog, you create another pageview.
So you see a single user can create as many pageviews as possible depending on a couple of factors. We will see them later.
How does Pageviews affect your income ?
Does loading and reloading your pages have anything to do with your income? How many page views is good for a blog that is meant to make money?
The quick answer is YES and NO.
It all depends on how you monetize your blog. Some money making methods absolutely don’t have anything to do with your pageviews. These are:
The simple reason is that you don’t earn on clicks in these models. You also have $0.00 CPM (Cost Per Mille). That means no advertiser is going to pay you a cent for impressions on their affiliate banners on your blog. What they want are sales. Period!
If you are selling your own services/products, there is no way you are going to make money with pageviews if these are not converted to sales.
Therefore, Pageviews are only important if you want to make money in two different ways:
- Contextual Advertising (CPC/CPM).
- Banner sales Or Direct Advertising (Fixed or CPM)
1 – Contextual ads (Cost Per Click or Cost Per Mille )
Contextual or Native Advertising is a form of targeted advertising where the advertisements are selected and served by automated systems based on the identity of the user (Behavioral retargeting/remarketing) and the content displayed.
A typical example is Google Adsense. The advertisements on your Google Ad units are not selected by you. Google does based on the functioning of a complex algorithm.
Advertisers in this model decide how much to pay Google or the advertising platform Per Click (CPC) or Impressions (CPM) on their ads. The platform then decides how much the publishing website (that’s your website) gets.
There is a noticeable difference between CPM and RPM (Revenue per Mille). CPM is actually how much advertisers are ready to pay on a thousand impressions per ad unit. RPM on the other hand is how much you make per thousand page views.
RPM rate is calculated as: (Estimated earnings / Number of page views) * 1000.
If by the end of the month, your estimated Adsense earning is $1,200 with 100k pageviews, your RPM there is: ($1200/100,000) * 1000 = $12,00
Native advertising is a form of contextual advertising, where sponsored ads are designed to look like the native content on a website
2 – Direct Advertising
Pageviews affect income from direct ad sales on your blog.
First, to determine how much to charge your advertisers, you have to run a formula on the impressions a given ad unit gets on your blog.
Generally, above-the-fold gets more impressions. This raises the amount of income you make from that ad unit. The further you move from the top position downward, the less important the price.
Note that while a pageview is counted each time a page is loaded, an ad unit impression is counted each time the unit comes within the view zone of the browser window. That’s why top positions on the same page often have more impressions than bottom units.
Generally, the more your Pageviews, the more you charge per ad unit because that also raises your ad unit impressions.
How Pageviews decide for you
There are two areas Pageviews can determine how much you make with your blog here:
1 – Getting approved by ads platforms for contextual ads
Sincerely, I won’t tell you any much about Google Adsense here because my account is as old as Adsense itself. I got on board so early and it was quite flexible those days. But I know a lot has changed and getting approved these days isn’t a day’s job.
A friend asked me on Facebook and said “Enstine how much does adsense pay per 1000 views” The truth is there is no formula to know this. There are different parameters including your niche, keywords, geo-location, etc.
One of my students asked something near the same question and said “how many views do you need for adsense income to increase?”
Well, I don’t want to dwell on this much because this post isn’t about Google Adsense alone. Google though may not be very strict on pageview volumes to get your application approved.
Other ad networks require more pageviews to be considered. On such networks, once approved, you should expect a growth in your income.
- Adthrive: 100,000 Pageviews
- Mediavine: About 30,000 Pageviews
- Ezoic: 10,000 visits minimum (about 13,000 pageviews)
- Taboola: Taboola has a minimum traffic requirement of 1 million pageviews.
- Content.ad: 30,000 pageviews per month.
2 – Getting approved on ads platform for direct ad sales
There are many platforms out there to sell space on your blog. Some of the popular ones are:
3 – Selling your ads directly
An excellent example is OIO Publisher. This is probably the most recommended option with all the details you need to fully run direct advertisements on your blog.
Now, with Contextual and Direct advertising, the more your pageviews, the more money you make. But how do you increase your pageviews?
How do you increase pageviews?
- Increase your traffic.
- Interlink properly to keep readers clicking from one page to another.
- Drive traffic from email list to your blog.
- Use pagination on your pages/posts.
- Create contents in parts (Part I, Part II, Part II, etc) readers will always click to read different and that generates more pageviews
What about sponsored posts?
People/Advertisers sponsor contents on blogs for different reasons. Most however do for long term SEO backlink benefits. In this category, they focus on Domain authority (DA) and dofollow/nofollow options and many of these link mongers would only pay after content is indexed by google.
If you want to monetize with sponsored posts, focus on increasing your DA. Boosting your DA definitely takes time but there are ways to level up quickly. Follow Neil Patel’s 2-week plan here
Your average blog traffic per day should be 1000 readers if you want to think about making full time life blogging. I know 1 million page views per month revenue is huge. But start from somewhere and scale gradually.
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