What’s a profitable niche? Most people will tell you to choose “evergreen” niches like health, weight loss, or making money because those are the types of things people tend to spend money on the most consistently, despite the economy. Because the thing is, when people are desperate, they spend money. I am not going to argue that those types of niches are bad choices – they are popular and can make you a lot of money. But with their popularity brings very very high competition, and if you don’t narrow down your niche enough you will struggle to compete.
I want to explain to you all how it’s possible to find a profitable niche with little competition. The short explanation is to either find a very specific sub-niche within an evergreen category, or go after something with way less competition in general. I’ve found going after a less competitive niche to be the easiest option, but you CAN make a more competitive niche profitable, it just may take a little extra work.
For the long explanation, you can follow along the steps I take within this article.
Here’s what you need to get started:
These are the tools I use within my research:
- An idea for a niche, or a few ideas. Don’t worry if it may be too broad because your research will help narrow down more specific sub-niches
- Google Trends
The first thing you’ll need to do is choose a niche. I’m going to use bonsai trees as an example, but you can follow the process with any niche you want. Keep in mind if you use a more competitive niche like weight loss, narrowing it down to a specific sub-niche is very important.
Bonsai Tree Niche Research
In my opinion, Bonsai Trees is a pretty great choice – it’s pretty narrow, not highly competitive and there’s still a decent market for information and products within the niche. I will show you the entire process I used to reveal this information.
Step 1: Check the trend
Something I like to do is check the searches in Google Trends.
This will tell you a few things:
- If the niche is searched enough in Google to even register on the graph (if the search volume is too low, it won’t produce a graph)
- How consistently it gets searched (I like to check it out over the past 5 years) certain things may be a fad that is not longer popular
- If it’s a seasonal trend
This graph tells us that the popularity has remained relatively consistent throughout the seasons and years, despite the highs and lows.
Step 2: Do a Google search
Google can actually give you a lot of additional ideas for each keyword you enter. The first way is to take advantage of Google Auto Complete to get ideas on popular related searches. Most people know this exists, but don’t realize its true potential.
Here is an example:
Simply typing the letter “a” in front of bonsai trees reveals a bunch more search terms within the niche. You can go through each letter of the alphabet and note the ones you would want to write about.
You can also scroll down to the bottom of the search page to get additional ideas as well:
This can give you more ideas for commonly searched terms within the niche, and often times can give you ideas for sub-niches if you wanted to drill it down even further.
Bonsai tree care or bonsai trees for beginners are sub-niches within the niche of bonsai trees.
Step 3 – Use Ubersuggest
You can find it at https://ubersuggest.io/
Ubersuggest is an entirely free tool and is great for getting more niche ideas or keyword topics for your niche. You can use this either instead or in addition to the Google results. You will find many similar suggestions but Google’s results will include more long tail suggestions than ubersuggest.
Here are some of the suggestions when I typed in “bonsai tree” into the search bar:
Step 4 – Use a keyword tool for more specific search volume/competition results. I use Jaaxy!
To follow along, you can access Jaaxy here.
All the previous steps are great for finding out if a niche is getting enough searches, and what search terms people are looking for within it. However, if you want to get more specific with the volume of searches as well as what sort of competition you’re looking at, a keyword tool like Jaaxy will be a tremendous help.
It’s A LOT easier to be successful within a niche that doesn’t have fierce competition, but you also need your niche to have a decent enough search volume that you will actually have people interested in your site. The trick is finding the balance.
Here’s a quick search result within Jaaxy for bonsai trees:
This is actually a pretty decent little niche because the searches are high while competition remains very low. Within Jaaxy, anything under 200 in the QSR column is good, and actually every suggested result has very little competition. For the search volume (first column results) anything over 100 is good, but obviously the higher, the better.
You can also use Jaaxy to find additional search suggestions:
You can click on any of these results to easily find their search volume and competition. I clicked on “juniper bonsai tree” to get the results:
This reveals an entirely new set of keywords on bonsai trees and more specific juniper bonsai trees. If you use Jaaxy, you can actually eliminate a lot of the steps above and do all your research within the program since you can find additional keywords, search volume, and competition all in the same place. Although, I do still like to use Google’s auto suggest because it does pull up some very unique terms I would never have thought of, and you can get the most diverse set of keywords when you use multiple sources.
So then what? How do you know it’ll be profitable?
- There’s an interested audience (if there’s a good amount of search volume within the niche, there is an interest)
- You are trustworthy and helpful, offer a unique perspective
- There are products/programs within the niche you can sell via affiliate marketing (or you have your own products to sell)
With bonsai trees, people are obviously interested in buying bonsai trees and their accessories, so the products are pretty self-explanatory. Not all niches may have such obvious products so you may have to think outside the box in some cases.
The higher priced the products you are selling, the more money you will make per sale and the less sales you have to make to earn the same amount of money. However keep in mind if you sell a $1,000 product that no one buys, you will make nothing. If you sell a $50 product 1,000 times, you will make a lot more. So your ability to be found and sell the product to others is another factor to take into consideration.
Go onward and start your niche site!
If you’d like more examples of researched niches, check out this list I wrote.